
With a minimal budget and a so-crazy-it-just-might-work concept from director Mikey Van Beuren, A Cool Stick has stepped up their game with the release of “Water”, the first single from their debut album, Bird’s Eye View. Frontman Luke O’Brien answered a few questions for us.
Who came up with the concept?
Basically, Mikey and myself and the ACS guys wanted to make something that was different as far as a rap video goes, and something that we were proud of. The song itself, “walking on water” becomes a metaphor for fame, glory, or having “made it” in the music industry. “The look of the pavement” is where I am now. Although I love my position and see this all as part of the ride, at times I feel vulnerable, and extremely human. However, where I can envision myself high stepping on H20. But, no matter what gets thrown at me; fame (blue) money (gold) or women (red) I will remain “grounded and well rounded”… the final scenes are of myself, immersed in the water, and when you look close there are “demons” or negative influences closing in on me. It is the same regime that kidnapped me in the beginning of the video and represents The Industry. I break free from the ropes and it is assumed that I escape these demons and maintain my values like love, passion, family, true friends, and good music… Or will I??? deep right?
Mikey played a big role in conceptualizing which was really cool because he took that away from the song and brought it to me. Mikey is not just a great person but an amazing videographer. He’s passionate, insanely talented, and currently living in Brooklyn doing what he loves; video. Check out some of his other work in his vimeo page.
What was the budget / total cost?
The only major cost for the whole thing was an underwater camera rental from borrowlense.com. that cost us $400 but I think it was well worth it. That was used in all the shots during the bridge. The verses and such were done in a more gorilla fashion and involved fish tanks, LED lights, gaff tape, food dye, weights, and sandwich baggies… and a bunch of other shit…. Film professor’s would have been proud of us. So the total was roughly $437.56 and a lot of well spent time and energy.
What comes to mind when you hear the song now?
People have told me the video is kind of “scary” and “out there” and I think that is true. The song is definitely on a positive note but I love doing something visually that is unexpected and still meaningful and relevant. I still hear and feel the same message when I listen to the song. I hope that this video gives the song more exposure because I think the concept of staying true to who you are and knowing your roots is universal and I think we captured that in both the video and audio. Glad you like!
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A Cool Stick returns to The Grape Room on Friday, March 2. Also performing that night: Ditto Demi, New West, Sunshine Superman and James Suit.
























